Did you Know? Options' risks can be measured: visit the Greeks.
Attributes of a winning stock All information are subject to terms
finish this introduction to the fundamental analysis by reviewing the
list of Merck's five key winning attributes of a good quality company.
Increase shareholder value. This reflects the ability of the company to make
Market niche leadership. This reflects the ability to get and keep
talent people to keep or strengthen a leading position in its market
Sales growth with enduring products. Here Merck focus on the quality of the products the
company delivers (except if it is a consumer-type company).
Freedom to grow. This must be internally but also outside (regulatory
More Unpopular - More Potential. This reflects that we must do our best to pick up a
stock before the other investments. The idea behind is to invest
preferably in a les recognized stock because the more popular
the stock is, the more efficient the market price is. This reduces
the upside potential of the stock.